UGM's Agricultural Economics Program Sees Surge in Popularity

The overwhelming interest in Universitas Gadjah Mada's Agricultural Economics and Agribusiness (EPA) program is a clear indicator of a shifting perception of agriculture among Indonesia's youth. As Hani Perwitasari, the program's head, points out, agriculture is no longer viewed as a mere rural, labor-intensive pursuit. Instead, it's recognized as a dynamic sector encompassing the entire value chain, from farm to market and policy.

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Students don't just learn to plant, but also to read the market, manage businesses, and formulate policies.

This program's strength lies in its unique blend of economic analysis and business management within the agricultural context. Students aren't just learning about crop yields; they're being trained to understand market dynamics, navigate international trade, manage supply chains, and even contribute to public policy. This holistic approach, which welcomes students from both science and social science backgrounds, equips them with a versatile skill set.

From an Indonesian perspective, this surge in interest is particularly significant. Agriculture remains a cornerstone of our economy, providing livelihoods for millions and ensuring national food security. The EPA program's focus on modernizing the sector through economic and business principles is crucial for its future competitiveness and sustainability. It signals a new generation ready to tackle challenges like food crises and price volatility with data-driven insights and strategic planning, moving beyond traditional farming methods to embrace innovation and entrepreneurship.

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This model makes the EPA Program open to both science and social science graduates. A science background helps understand production aspects, while an economics basis strengthens business analysis. Both complement each other.

Tempo is proud to highlight programs like EPA that are shaping the future of vital sectors in Indonesia. The success of this program demonstrates that young Indonesians are increasingly drawn to fields that offer both intellectual challenge and tangible impact on the nation's development. It's a positive sign that the next generation sees agriculture not just as a job, but as a strategic arena for growth and innovation.

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The high interest in this program is a signal of the shifting perspective of the younger generation towards agriculture. It's no longer a traditional sector, but a strategic arena that combines science, business, and policy.