Ukraine again hits warehouses of Russia's top online retailer Wildberries, Russia says
Summarized and contextualized by DistantNews.
At a glance
- Ukraine has again targeted warehouses belonging to Russia's largest online retailer, Wildberries, with drone attacks.
- The attacks injured several people and caused significant disruption, following a similar strike last Saturday.
- These attacks on a key consumer economy business may signal an expansion of Ukraine's drone strategy to disrupt Russia's war effort.
Warehouses belonging to Russia's leading online retailer, Wildberries, have been targeted again in drone attacks, resulting in injuries and further disruption to operations. The company's co-founder, Tatyana Kim, confirmed the attacks on facilities in Krasnodar and Nevinnomyssk on Wednesday.
Another attack on the warehouses of Russia's largest online retailer, Wildberries, has injured several people.
Social media footage verified by Reuters showed a large plume of smoke rising from Krasnodar. Local authorities also reported that one worker was killed in Armavir when drone debris fell onto an industrial site. In Krasnodar, the regional governor stated that 10 people were wounded in an attack on a storage complex, and debris damaged two apartment buildings, though no residents were injured.
This latest assault follows a previous Ukrainian drone strike on Saturday, which killed eight workers, ignited fires, and halted operations at Wildberries. Kim expressed her distress on Telegram, stating, "There are no words to describe all the feelings and emotions caused by the attacks on ordinary people, on our employees, on all of us who are simply doing our jobs."
The warehouses in Krasnodar and Nevinnomyssk had been attacked.
Ukraine has not officially commented on these specific attacks. However, the repeated targeting of Wildberries, a company central to Russia's consumer economy, suggests a potential escalation of Kyiv's strategy. By employing long-range drones against critical infrastructure, Ukraine appears to be aiming to disrupt Russia's war economy and pressure Moscow towards peace negotiations.
One worker was killed in another southern city, Armavir, when drone debris fell on one of the enterprises.
Wildberries, which began as an online reseller of European apparel, has grown into a major marketplace for third-party vendors. Online sales in Russia saw a significant increase of 28% in 2025, reaching 11.5 trillion rubles ($147 billion), according to the Association of Internet Trade Companies. Deputy Prime Minister Alexander Novak noted that digital platform sales constitute about 8.5% of the country's GDP.
10 people were wounded in an attack on a storage complex, while drone debris has damaged two high-rise apartments in Krasnodar, where no one was injured.
Originally published by The Straits Times. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.