UMKM urged to develop independent sales channels beyond marketplaces

Micro, small, and medium enterprises (UMKM) are being urged to move beyond sole reliance on online marketplaces and cultivate their own independent sales channels. This strategic shift is crucial for fostering direct customer relationships and ensuring sustained repeat business, according to KiriminAja.

Fariz GTJ, CEO of KiriminAja, emphasized that while marketplace presence remains important, the evolving consumer behavior necessitates businesses to build direct connections. With customers now shopping across diverse platforms like WhatsApp, Instagram, TikTok, and personal websites, sellers need robust systems to manage these varied interactions.

KiriminAja aims to simplify this transition by offering an integrated ecosystem. Their solutions, including Checkout Link and the Repeat Order Management System (ROMS), help businesses streamline transactions, manage customer data, and handle deliveries efficiently. This approach allows sellers to convert social media traffic into sales and build a loyal customer base.

The company highlights that independent channels complement, rather than replace, marketplace activities. By managing multiple sales avenues, businesses can expand their reach and build a more resilient customer foundation. KiriminAja's tools are designed to manage the increasing complexity of orders and customer interactions as businesses grow.