UNIQLO Indonesia Launches New Hijab Collection Based on Customer Needs

UNIQLO Indonesia has responded to customer feedback by releasing a new collection of three distinct hijab styles, aiming to cater to a wide range of activities and personal preferences. The collection includes a versatile georgette pashmina for everyday wear, a satin pashmina for a more polished look, and a practical instant hijab designed for high mobility.

Lisqia Lalantika, Marketing Manager of UNIQLO Indonesia, stated that the company recognizes the unique needs of each woman regarding hijabs, a realization shaped by direct customer input during the collection's development. "We realize that every woman's need for a hijab is never the same, depending on their activities, lifestyle, and preferences," Lalantika said during a press conference in Jakarta on Thursday, August 6, 2026.

The Hijab Georgette is presented as a versatile option, made from a smooth, easy-to-style, and wrinkle-resistant material, available in 12 colors. For those seeking a more elevated appearance, the Hijab Satin offers a soft sheen and is suitable for both daily and special occasions, coming in six color choices.

The Hijab AIRism UV Protection is designed for individuals with active lifestyles. This instant triangle hijab is made from lightweight, breathable, and quick-drying AIRism material and features UV protection, ensuring comfort during outdoor activities. It is available in eight colors.

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We realize that every woman's need for a hijab is never the same, depending on their activities, lifestyle, and preferences. This awareness is also shaped by various inputs we received directly from customers throughout the development process of this collection.