Upbit Indonesia partners with Persija football club to boost digital asset education

Upbit Indonesia has officially entered into a sponsorship agreement with the prominent Indonesian football club Persija for the 2026/2027 Super League season. This collaboration marks a significant new direction for the digital asset exchange, aiming to broaden its reach in educating the public about digital assets and literacy beyond the existing cryptocurrency community.

The partnership, formalized at the Persija Galeri in Jakarta, unites two distinct industries, digital assets and football, under the shared banner of community strength. For Upbit Indonesia, this is the first time it has extended its partnerships beyond the digital asset ecosystem. Previously, its educational initiatives primarily targeted individuals already familiar with the industry. By aligning with Persija and its extensive fanbase, Upbit Indonesia seeks to introduce digital asset understanding to a more diverse segment of the population.

"For us, Persija is not just a football club. Persija is an identity, pride, and the spirit of millions of people in Jakarta and Indonesia that has been tested across generations," said CEO of Upbit Indonesia, Resna Raniadi. "We are looking for a partner that truly represents the spirit of struggle, consistency, and loyalty. We found that spirit with Persija and believe that the future of digital assets cannot be built solely by exchanges, regulators, or industry players. A strong community will also be part of Upbit Indonesia's journey."

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For us, Persija is not just a football club. Persija is an identity, pride, and the spirit of millions of people in Jakarta and Indonesia that has been tested across generations. We are looking for a partner that truly represents the spirit of struggle, consistency, and loyalty. We found that spirit with Persija and believe that the future of digital assets cannot be built solely by exchanges, regulators, or industry players. A strong community will also be part of Upbit Indonesia's journey.

This initiative aligns with Upbit Indonesia's community-first approach. Raniadi highlighted the substantial work still needed to improve digital asset literacy in Indonesia. Collaborating with a strong community like Persija's is seen as a key strategy to deliver education to a wider audience, including those not yet active in the crypto and digital asset space. "Our main focus is not solely to encourage more people to trade. For us, what is more important is how people understand digital assets first, including their opportunities and risks. Through collaboration with Persija, we hope this education can reach the community more broadly, reaching those who have not been touched and delivered in a way that is closer and more relevant," Raniadi added.

Persija also views the collaboration as a valuable opportunity, bringing together the strength of the football community with the advancements in the digital asset industry. The partnership is expected to create added value by bridging these two dynamic sectors.

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Our main focus is not solely to encourage more people to trade. For us, what is more important is how people understand digital assets first, including their opportunities and risks. Through collaboration with Persija, we hope this education can reach the community more broadly, reaching those who have not been touched and delivered in a way that is closer and more relevant.