Website Advertising Preferences and Consent Settings

This content appears to be a technical notice regarding website advertising preferences and consent settings for iDNES.cz and its associated sites. It outlines options for users to consent to targeted advertising, which is personalized based on browsing habits and interests, or to opt for an ad-free experience through a subscription service.

The notice details the types of data processed for advertising purposes, including profile creation for personalized content and ads, ad performance measurement, and audience understanding through statistics. It also mentions that data processing is carried out by MAFRA, a.s., and its 125 advertising partners.

Users are informed that they can withdraw their consent for targeted advertising at any time. If consent is withdrawn, they will be prompted to switch to the premium ad-free service. The notice also addresses the processing of data based on legitimate interest and provides instructions on how to object to such processing and adjust privacy settings.

Due to technical reasons related to advertising providers, users who opt for the free, ad-supported service must explicitly consent to certain data processing activities, including profile creation for personalized content and ads, content performance measurement, and technical site operation. Failure to consent to these specific items, as outlined in the "Data Processing by Publisher and Other Partners" section, will result in a request to transition to the ad-free premium service.