User preferences for advertising and subscription options on iDNES.cz

This article serves as a notice to users of the iDNES.cz website regarding their advertising and content preferences. It presents two primary options for accessing the site's content.

The first option is a free service that includes targeted advertising. Users who choose this path consent to the use of cookies and other identifiers for personalized ads. This means their browsing habits and interests, gathered from their online activity, will be used to display ads they are more likely to find relevant. This data processing is carried out by MAFRA, a.s., and its 125 advertising partners.

Alternatively, users can opt for the "iDNES Premium" subscription, which costs 199 Czech Koruna per month. This paid option provides unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without any advertisements. Subscribers also receive access to digital versions of newspapers and magazines.

The notice also details how users can manage their privacy settings. They can withdraw their consent for targeted advertising at any time, though doing so will prompt them to switch to the ad-free premium service. Users can also adjust settings for other data processing purposes, such as personalized content or website operation, without necessarily subscribing to the premium service. The article emphasizes that all data processing adheres to legal frameworks and offers mechanisms for users to voice concerns or objections.