Victoria's Secret Fashion Show returns to Los Angeles in 2026

Victoria's Secret is set to reignite the runway with the return of its highly anticipated Fashion Show to Los Angeles on October 18, 2026. This marks a significant comeback for the event, which has not been held in the city for 19 years.

The upcoming show, titled 'Fandemonium,' will be directed by Adam Selman and promises a more ambitious and daring concept than previous iterations. Selman revealed to People magazine that the brand sought a larger, bolder vision that could not be accommodated in New York's available venues, leading to the decision to return to Los Angeles.

Fans can expect a star-studded lineup, with models such as Gigi Hadid, Alex Consani, Paloma Elsesser, and Abby Champion confirmed to walk the runway. While musical guests for 2026 have not yet been announced, the brand has indicated that musical performances will be a key feature, following the success of artists like Missy Elliott, Madison Beer, TWICE, and Karol G in 2025.

Victoria's Secret is also enhancing fan engagement through its "Fandemonium" theme. The brand will announce weekly dynamics on social media, offering followers opportunities to win tickets to the live event. Furthermore, a documentary titled 'Angels Among Us' will premiere on YouTube on September 27, 2026. This production chronicles the national search for a new face for the runway through auditions held in Chicago, Miami, Houston, and Los Angeles.

The brand's strategic shift aims to integrate fans more closely into the spectacle and solidify the show's place within contemporary mass entertainment. The return to Los Angeles signifies a renewed effort to connect with its audience and re-establish the Fashion Show as a major cultural event.

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We were looking for a concept that was bigger and bolder than the previous year, which did not fit in the available locations in New York.