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Vietnam Ministry, YouTube Train Content Creators for Digital Cultural Storytelling
🇻🇳 Vietnam /Technology

Vietnam Ministry, YouTube Train Content Creators for Digital Cultural Storytelling

From Tuổi Trẻ · () Vietnamese

Translated from Vietnamese, summarized and contextualized by DistantNews.

At a glance

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  • Vietnam's Ministry of Culture, Sports and Tourism, in collaboration with YouTube, has launched a program to train content creators in digital cultural storytelling.
  • The initiative aims to enhance the development of Vietnam's digital content ecosystem by fostering high-quality, "green" and "clean" content on social media.
  • The program includes training courses and a competition called "Chạm Việt Nam 2026," encouraging creators to produce videos that highlight Vietnam's traditions and modernity.

Vietnam's Ministry of Culture, Sports and Tourism, alongside YouTube, has initiated a significant program aimed at cultivating the nation's digital content creators. Announced on May 27, this collaboration seeks to bolster the development of Vietnam's digital content ecosystem by enhancing the capacity for digital cultural storytelling.

The program, which includes training courses titled "Kể chuyện văn hóa trong thời đại số" (Cultural Storytelling in the Digital Age), is described as non-commercial. Organizers hope it will foster a network of high-quality cultural content creators, ultimately increasing the presence of "green" and "clean" content on social media platforms. "We hope to activate a corner of the community to have more content with intellectual and cultural depth on social media," said Nguyễn Lê Tân, director of VTC Media, a participating organization.

YouTube's role in this partnership focuses on empowering a new generation of Vietnamese content creators. Mukpim Anantachai, YouTube's Director of Strategic Partnerships for Thailand and Vietnam, stated the goal is to nurture high-quality, influential content that elevates Vietnam's digital ecosystem on the global stage. This initiative builds upon previous collaborations, including a 2025 video contest themed "Việt Nam đi để yêu" (Vietnam: Go to Love).

Adding to these efforts, a competition named "Chạm Việt Nam 2026" (Touch Vietnam 2026) with the theme "Điểm chạm truyền thống và hiện đại" (The Intersection of Tradition and Modernity) is set to launch on June 6. Open to both Vietnamese and foreign residents, the competition encourages video submissions that showcase Vietnam's beauty and culture in a modern, engaging way. The organizers are looking for authentic, impactful stories that express national pride without being ostentatious, prioritizing "real over magnificent" and "small but profound" narratives.

Chúng tôi hy vọng kích hoạt một góc nào đó trong cộng đồng để có thêm nhiều nội dung có chiều sâu tri thức, văn hóa trên mạng xã hội. Chúng tôi cố gắng kích hoạt xu hướng này

— Nguyễn Lê TânDirector of VTC Media on the goals of the cultural content training program.
DistantNews Editorial

Originally published by Tuổi Trẻ in Vietnamese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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