Vietnam Tackles Press Copyright Challenges in the AI Era
Translated from Vietnamese, summarized and contextualized by DistantNews.
At a glance
- Vietnamese experts and managers are discussing the critical challenges of protecting press copyright in the age of AI.
- Key strategies include transforming business models, achieving technological autonomy, and re-evaluating intellectual property.
- The issue of journalistic "gray matter" being severely violated in the digital space and the rise of AI are major concerns.
Protecting press copyright in the era of artificial intelligence has reached a pivotal stage, with experts and managers identifying core strategies for the media industry. The focus is on transforming business models, achieving technological self-sufficiency, and re-evaluating intellectual assets to maintain journalism's standing.
During the National Press Forum 2026, a discussion titled "Press Copyright in the AI Era: Protecting the Value of Journalism" highlighted the severe infringement of journalistic work in the digital realm. Participants sought strategic solutions to safeguard the legitimate rights of journalists.
If we cannot protect copyright, journalism will surely face immense difficulties.
Le Quoc Minh, President of the Vietnam Journalists Association, emphasized the evolving nature of copyright violations. He noted that current methods are far more sophisticated than simple manual copying, now involving personal content creators remixing news and the significant rise of AI. Minh pointed out that AI systems automatically scan and collect vast amounts of data from major news outlets for training without any benefit sharing.
70% of advertising revenue flows to cross-border platforms, while over 700 official press agencies must fiercely compete for the meager remaining market share.
Drawing lessons from international examples, such as Australia's successful negotiations for platform fees, Minh urged Vietnam to adopt cautious yet decisive steps. He also called on press agencies to enhance their self-protection of intellectual property, warning that failure to do so would lead to immense difficulties. Minh stressed the need for decisive action, supported by digital scanning technology to detect violations and the readiness to implement thorough punitive measures.
Dang Thi Phuong Thao, Deputy Director of the Press Department under the Ministry of Culture, Sports and Tourism, presented a stark picture of the media economy. She revealed that 70% of advertising revenue flows to cross-border platforms, leaving over 700 official press agencies to fiercely compete for a meager remaining market share. Reader behavior has also shifted dramatically, with 70% of the public accessing news via social media rather than directly visiting news websites. In this landscape, copyright infringement has become a significant challenge.
70% of the public accesses news via social media instead of directly visiting news websites.
Originally published by Thanh Niรชn in Vietnamese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.