Vietnam to Host 73rd Miss World Pageant in 2026, Promoting Culture and Tourism

Vietnam is set to host the 73rd edition of the Miss World pageant in 2026, an event expected to draw around 130 contestants from across the globe. This significant international gathering aims to leverage the beauty pageant as a platform to promote Vietnamese culture and tourism on a global scale.

Beyond the competition itself, the contestants will participate in a series of cultural exchange activities, volunteer work, and community engagement initiatives throughout their approximately month-long stay in Vietnam. These events are designed not only to showcase Vietnam's rich heritage but also to foster a deeper understanding and connection between diverse cultures.

A key highlight will be the "Dance of the World" performance, where the 130 delegates will showcase their national costumes and traditional dances, offering a vibrant display of global cultural diversity. The contestants will also visit hospitals, schools, and social welfare centers, participating in community campaigns that blend cultural and social elements.

Organizers have also initiated a program where each international delegate will bring a children's book introducing their home country's culture. This initiative aims to extend the concept of beauty beyond physical appearance, focusing on education, culture, and community values. The Miss World pageant, celebrating its 75th anniversary in 2026, has long emphasized the role of women as responsible community members and inspirational figures.

“

These books not only carry symbolic meaning but also become bridges of knowledge, language, and national identity between countries and territories. This is also how Miss World expands the concept of 'beauty' beyond physical appearance to focus on education, culture, and community values.