Vietnamese Firm Emall Partners with Thai Company for Pierre Cardin Shoe Exports

Vietnamese company Emall has forged a significant strategic alliance with Thai partner Eco Brand International, marking a key step in expanding Pierre Cardin's premium footwear brand into the Thai market. The collaboration is set to run from 2026 to 2030, focusing on the development and distribution of high-end Pierre Cardin shoes.

The agreement was formalized during the state visit of Vietnam's General Secretary and President Tô Lâm to Thailand. High-ranking officials and business leaders from both nations observed the signing ceremony, which took place within the framework of the Vietnam-Thailand Business Forum 2026. This event underscores the strengthening economic ties between the two countries.

Eco Brand International currently manages Pierre Cardin's presence in major Thai shopping centers, including Central, Siam, The Mall, and Robinson. This existing infrastructure provides a strong foundation for Emall's products to reach a wide consumer base in Thailand.

This partnership represents a crucial advancement for Vietnamese businesses aiming to elevate their high-quality products and brands across the ASEAN region. It also aligns with the upcoming commemoration of the 50th anniversary of diplomatic relations between Vietnam and Thailand, highlighting a shared commitment to regional cooperation and economic growth.