Vietnamese Retailer Honors Veterans with Gifts and Discounts Ahead of Reunification Day

In a heartwarming gesture of national gratitude, Hoàng Hà Mobile, a leading Vietnamese technology retailer, has initiated a significant nationwide program to honor the country's veterans. Commencing on April 20th and running until May 3rd, this initiative coincides with the lead-up to Vietnam's Reunification Day on April 30th, a date of profound historical significance. The program embodies the deeply ingrained Vietnamese cultural value of 'uống nước nhớ nguồn' – 'drinking water, remembering its source' – a principle that emphasizes gratitude towards those who have contributed to the nation's past and present well-being.

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We cherish the children's affection. The gift is not only of material value but also a remembrance and continuation of tradition. The soldiers of the past always valued camaraderie the most, and it is still the same today.

The core of the program involves Hoàng Hà Mobile distributing gifts to veteran associations across various localities. These presentations are conducted in a simple yet deeply meaningful atmosphere, fostering a sense of connection and respect. Representatives from veteran associations have expressed their heartfelt appreciation, noting that the gifts, while having material value, symbolize a much deeper sense of remembrance and the continuation of national traditions. This sentiment resonates strongly in Vietnam, where the sacrifices of soldiers and veterans are held in high esteem.

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First, to promote and spread the tradition of drinking water, remembering its source; second, to bring suitable technology products to the older generation at optimal prices.

Complementing the gift-giving, Hoàng Hà Mobile is offering a substantial 30% discount, capped at 300,000 Vietnamese Dong, on all purchases for customers who present a veteran or veteran association membership card. This offer, valid throughout the promotional period, underscores the company's commitment to making technology accessible to the older generation, recognizing their contributions and ensuring they can benefit from modern advancements. This thoughtful approach aims to provide technology products at the most favorable prices, aligning with the company's stated goal of reaching out to the 'generation of fathers and grandfathers'.

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In the future, Hoàng Hà plans to continue implementing more meaningful activities, spreading positive messages to the community.

Hoàng Hà Mobile, with its established presence of nearly 130 branches and over 22 years of development, has consistently demonstrated a commitment to corporate social responsibility. Beyond its commercial success, the company actively engages in community-oriented activities, reinforcing its image as a socially conscious enterprise. This veteran appreciation program, as highlighted by Tuổi Trẻ, is not just a marketing campaign but a genuine reflection of the company's values and its dedication to fostering a spirit of gratitude and national unity within Vietnam.

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Hoàng Hà Mobile has affirmed its position with nearly 130 branches after more than 22 years of development. Not only outstanding for its promotional programs or dedicated after-sales service, the business also persistently pursues community activities, spreading the values of gratitude and social responsibility.