Vilnius Couple Turns Street Art into Fashion, Dodging Vandalism,

While some residents express frustration over graffiti and vandalism on city buildings, Vilnius couple Eimantas and Jonė see artistic potential in the urban scribbles. They meticulously document interesting tags and drawings, later translating them into designs for their clothing brand, 'Nu ir kas.' This approach breathes new life into street art, allowing it to re-enter public spaces through fashion.

The brand's philosophy embraces the raw energy of the city, turning what some consider vandalism into a statement. Their creations are worn with pride by Lithuanians who appreciate the unique aesthetic and the story behind the clothes. The "Sausage Party" t-shirt, a nod to a particularly popular design, has become a consistent bestseller, demonstrating the public's appetite for this unconventional style.

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Who cares? - that's what the name of our brand means. We don't care about the usual norms.

Eimantas and Jonė's venture highlights a creative response to urban decay, transforming neglected elements into a celebrated art form. Their work not only supports street artists indirectly but also challenges conventional notions of beauty and art in public spaces. By choosing to walk around the block to admire graffiti rather than complain, they embody their brand's playful defiance: "Who cares?"

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We don't notice anyone lacking anything in Slavonia, judging by how we dress, eat, and where we go, I would say we live no differently than those in Zagreb, Istria, or Dalmatia...