Vinpearl Launches Ultra-Luxury Hotel Brand Legendlux

Vinpearl is venturing into the ultra-luxury hospitality sector with the launch of its new 6-star brand, Legendlux. This strategic move aims to elevate Vietnam's resort tourism and capitalize on the growing global demand for high-end travel experiences.

The inaugural Vinpearl Legendlux property is set to open at Vinhomes Hai Van Bay in Da Nang. Positioned as a "resort marvel," it is expected to become a new symbol of Vietnamese luxury tourism on the world stage. The brand's philosophy centers on integrating the essence of Vietnamese culture with international luxury service standards, promising personalized experiences that highlight Vietnamese hospitality, art, cuisine, and philosophy.

Legendlux will offer exclusive services, including premium airport transfers, wellness programs incorporating traditional Vietnamese medicine, fine dining, and bespoke vacation packages. The design of its properties will weave together classic Vietnamese cultural symbols and artisanal craftsmanship, creating a dialogue between past and present, and between nature and dynamic urban life.

Representing a commitment to "irreplicable" service standards, the Legendlux chain plans to create unique "resort marvels." Each location will be intentionally limited to approximately 250 rooms, including a select number of private villas, to ensure exclusivity and privacy for its discerning clientele. This approach caters to the increasing desire among ultra-wealthy travelers for individualized and distinctive luxury experiences. According to Ngo Thi Huong, General Director of Vinpearl, Legendlux aims to showcase Vietnam's capacity to create world-class resorts rooted in its rich culture and distinctive hospitality, serving as a vibrant "calling card" for a modern, ascendant Vietnam on the global tourism map.

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By establishing a set of premium values, Vinpearl Legendlux will introduce to the world that Vietnam not only has beautiful natural wonders but can also create top-tier resort wonders, nurtured by deep culture and distinctive hospitality. We hope Vinpearl Legendlux will be a vibrant 'calling card,' representing a strong, rising contemporary Vietnam, contributing to elevating the country's position on the global tourism map.