Volkswagen Executives Believe Group Faces Existential Threat, Investigation Finds
Translated from German, summarized and contextualized by DistantNews.
At a glance
- Top executives at Volkswagen Group believe the company is facing an existential crisis, according to a manager magazine investigation.
- Six out of nine surveyed board members assessed the company's situation as existentially threatened, while three described it as tense.
- All surveyed board members anonymously advocated for a radical strategic change, including in China and North America.
An investigation by manager magazine has revealed that senior executives within the Volkswagen Group perceive the company to be in a critical state, with many believing it faces an existential threat. According to individuals present at internal discussions, the majority of the top leadership acknowledged the extreme severity of the situation. Specifically, six out of the nine board members surveyed anonymously assessed the company's current position as existentially endangered. The remaining three board members described the situation as tense, with no executive opting for the assessment that the company was not in crisis. This stark internal assessment underscores a widespread consensus among leadership regarding the need for immediate and significant change. The report indicates that all nine surveyed board members anonymously called for a radical shift in strategy. This call for change extends to key markets, as the executives also drastically re-evaluated the company's strategy in China and North America. This unflinching internal analysis comes at a difficult time for Europe's largest automaker, following the recent release of poor quarterly financial results across its various brands.
Originally published by Der Spiegel in German. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.