Was the summer of 2026 the birth of a new masculinity?

Swedish columnist Åsa Beckman posits that the summer of 2026 may have witnessed the emergence of a new form of masculinity, one that sheds the deep-seated fear of femininity that has historically caused harm. She points to prominent figures like Norwegian football star Erling Haaland and Puerto Rican artist Bad Bunny as examples of men who are unselfconsciously embracing attributes often associated with women.

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Men's deep-rooted fear of femininity has caused great harm throughout history. But perhaps we are finally seeing a new kind of masculinity?

Haaland, known for his goal-scoring prowess, also captivated audiences with his public displays of meditation and his open response to questions about his gender identity, stating he was a "mix of both." His "bromance" with fellow player Jude Bellingham, involving affectionate gestures, further fueled discussions online. Beckman notes that while internet memes playfully transformed Haaland into a woman, the athlete himself appeared unfazed, suggesting a departure from traditional male anxieties.

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He could sit with his long, blond hair down in a lotus position and meditate. When asked if he was man or woman, he happily replied that he was a mix of both.

Beckman draws a parallel with Bad Bunny, who has gained global recognition for his music and fashion. The artist frequently wears nail polish, skirts, and dresses, and high heels, challenging conventional male presentation. His performances, like the Super Bowl halftime show, have also served as platforms to celebrate his cultural heritage. The columnist argues that the historical male "fear of women" and anything perceived as feminine has deeply damaged humanity, impacting not only heterosexual relationships but also connections between men. She questions the self-esteem of older heterosexual men who might feel threatened by perceived effeminacy.

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Men's fear of women has run like a dark undercurrent through history. They have also been terrified of anything that could make them appear feminine: gestures, clothes, voice pitches.

Ultimately, Beckman suggests that the actions and public personas of figures like Haaland and Bad Bunny represent a potential shift away from rigid gender norms. This embrace of a broader spectrum of expression, she implies, could lead to healthier relationships and a more liberated understanding of masculinity.

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Tell me the heterosexual man over 50 who can maintain his self-esteem today if someone wonders if he is gay.