Waste concerns threaten tourism image

Tourism Fiji is maintaining its focus on sustainability and environmental protection as key elements of its global marketing strategy, according to Chief Executive Officer Vimlesh Magan. While presenting the organization's 2015-2018 annual report, Magan highlighted the ongoing promotion of Fiji as a premier tourism destination, intrinsically linked with environmental responsibility.

The organization actively collaborates with various agencies to address critical issues such as waste management and the impacts of climate change. Magan stressed that tackling these environmental challenges collectively is crucial for safeguarding Fiji's reputation as a pristine destination. This coordinated approach, he noted, helps position Fiji internationally as a nation committed to enhancing its environmental standards.

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environmental challenges must be addressed collectively to protect Fiji’s image as a clean destination.

During discussions with the Standing Committee on Economic Affairs, Committee Chair Sakiusa Tubuna voiced significant concerns regarding improper waste disposal practices observed at several popular tourism sites. Operators in the North and Western Divisions have identified rubbish as a major problem, with waste, including items like plastic diapers, frequently polluting the sea and impacting coastal environments.

In response, Magan indicated that Tourism Fiji is also broadening its reach into niche tourism markets, such as yachting, sports, and adventure tourism. A consistent element across these efforts is the continued involvement of local communities, who remain integral to shaping Fiji's tourism identity and are a prominent feature in the global marketing campaigns.

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Operators in the North and Western Division had identified rubbish as a major issue, with waste, including plastic diapers, often ending up in the sea and affecting coastal areas.