"We had a date tomorrow"; this was 'La Beba's' reaction upon learning of César Gastélum's death

Digital creator César Gastélum, 25, was killed Tuesday night during an armed attack outside a KFC in Culiacán, Sinaloa. Gastélum was live-streaming on the Kick platform with two companions when two men on a motorcycle approached and shot him in the head before escaping. The influencer was in the area to conduct a segment for his followers, wearing an orange uniform similar to those worn by food delivery couriers.

Fellow content creator "La Beba" learned of Gastélum's death while live-streaming on TikTok. After users in her chat directed her to check César's Kick channel, she expressed disbelief. Her shock intensified when a friend showed her a video of the attack, which had begun circulating online. "We had a date tomorrow, he was going to bring me a serenade," she said, her voice filled with disbelief.

“

We had a date tomorrow, he was going to bring me a serenade.

La Beba, who has over a million followers on TikTok, is known for her humor, lifestyle, and dance videos. She often collaborates with other local creators on simulated dating scenarios and pranks. She and Gastélum had recently posted content together, portraying romantic dates. Gastélum's last post, on August 1, featured La Beba and was captioned "The true strawberry date," referencing a song.

Users noted a lyric in the song, "I've been wearing the hat for a while," which they linked to Gastélum's social media posts. He frequently alluded to a faction of a criminal group, potentially making his online content a factor in the investigation into his murder.

“

I don't believe it... I'm going to check right now.