Website Advertising and User Consent Explained

This content is a technical notice regarding user consent for personalized advertising on the iDNES.cz website and its associated platforms. It explains the options available to users: either subscribing to an ad-free 'iDNES Premium' service or consenting to targeted advertising based on browsing habits and interests.

The notice details how user data, including cookies and other online identifiers, is processed by MAFRA, a.s., and its 125 advertising partners. It outlines the purposes for data usage, such as selecting ads, personalizing content, measuring ad performance, and audience understanding. Users are informed that they can withdraw their consent at any time, which would prompt a transition to the premium ad-free service.

It also mentions the use of 'legitimate interest' for certain data processing activities and directs users to a 'Detailed settings' section for managing their privacy preferences. The notice clarifies that the chosen settings apply specifically to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. For users opting for the free, ad-supported service, consent for targeted advertising is assumed unless explicitly withdrawn.