Website Cookie and Advertising Preferences Explained

This article is not a news report but rather a notice regarding website usage and advertising preferences. It presents users with a choice between two primary options for accessing content on iDNES.cz and its affiliated sites (Lidovky.cz, Expres.cz, Antiyoutuber.cz).

The first option is a free service that includes targeted advertising. By agreeing to the use of cookies and other tracking identifiers, users will see advertisements tailored to their interests. This personalization is based on analyzing user behavior and online activity, with data processed by MAFRA, a.s., and its 125 advertising partners. Users can revoke this consent at any time, but doing so will prompt them to switch to the premium service.

The second option is a paid subscription, iDNES Premium, which costs 199 Czech koruna per month. This subscription offers unlimited access to all content across the mentioned websites, along with digital newspapers and magazines, all without advertisements. This option provides an uninterrupted browsing experience.

The notice also details the various ways data is processed for advertising and content personalization, including creating user profiles, measuring ad performance, and understanding audience engagement through statistics. It clarifies that while consent for targeted advertising can be revoked, certain data processing activities, such as content personalization and technical site operations, may still occur based on legitimate interest, with options for users to manage these settings.