Website Notice: User Consent Required for Advertising or Premium Subscription

This article from iDNES.cz is not a news report but rather a notice regarding website functionality and user consent for advertising.

To continue accessing content, users are presented with two primary options. The first is to subscribe to "iDNES Premium" for 199 CZK per month, which offers unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without advertisements. This premium package also includes access to digital newspapers and magazines.

The second option involves agreeing to targeted advertising. By consenting to the use of cookies and other tracking identifiers for personalized ads, users will see advertisements tailored to their interests. This personalization is based on analyzing browsing habits and online activities. Both MAFRA, a.s., and its 125 advertising partners will process this data. Users can revoke their consent at any time, but doing so will prompt them to switch to the ad-free premium service.

The notice also specifies that certain data processing, not related to targeted advertising, may occur based on "legitimate interest." Users are informed that they can object to this processing and adjust their privacy settings in a "Detailed settings" section. The choices made will apply to the specified websites. The article lists various data processing purposes, including selecting ads, personalizing content, measuring ad and content performance, and audience understanding through statistics. It also notes technical site operations. The text emphasizes that if users opt for the free, ad-supported version, consent for targeted advertising will be granted for all listed purposes.