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“Welcome to Foldables”: Samsung Launches Galaxy Z Fold8 Outdoor Campaign in Major Cities

From Dong-A Ilbo · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

Press release Official statement New plan
  • Samsung has begun a global outdoor advertising campaign for the Galaxy Z Fold8 series in Seoul and other major cities.
  • The campaign features landmarks including Seoul’s Gwanghwamun KT Square, Tokyo’s Shibuya Station and London’s Piccadilly Circus and Outernet.
  • Its messages promote the foldable’s thinness, light weight and durability, while Samsung says the eighth-generation Fold technology builds on development since 2019.

Samsung is taking its Galaxy Z Fold8 series to major city landmarks with a global outdoor campaign titled “Welcome to Foldables.”

The company began displaying digital advertisements on September 2 at KT Square in Seoul’s Gwanghwamun district. The campaign is also rolling out at six major landmarks, including K-POP LIVE at COEX, Tokyo’s Shibuya Station, and Piccadilly Circus and Outernet in London.

The videos carry three central messages: “Ultra Thin,” “The world’s lightest fold,” and “Built to outlast.” Samsung presents the campaign as a statement of confidence in its Fold technology, developed across eight generations since 2019.

The company also said the Galaxy Z8 series sold 1.44 million units during its domestic presale in South Korea. According to Samsung, that set a new record across both the previous Galaxy Z7 series and all earlier Galaxy series.

About this summary

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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