What Is ‘AI Slop’ and Why Does LinkedIn Want to Fight It?

A motivational LinkedIn post can look polished, professional and full of emojis while saying almost nothing concrete. That kind of mass-produced material now has a name: “AI slop.”

The term describes content generated at scale with artificial intelligence. It may appear carefully written, but often contributes little or nothing. The examples include generic reflections about success, followed by lists of supposed life lessons that could have been written by almost anyone, or by a machine.

LinkedIn responded by giving users a way to flag posts that seem like low-quality AI-generated material. More than one million people used the feature within two weeks. That response suggests users are noticing and rejecting posts that lack real experience behind them.

After the button was introduced, LinkedIn members said they were seeing 40% fewer automated posts, according to Hari Srinivasan, the company’s product chief. The figure does not necessarily mean LinkedIn removed 40% of all AI-created content. It refers instead to a decline in the amount of material users identified as automated.

“Despite this progress, we know there is still work to do to ensure LinkedIn remains a place where people can find real people and real perspectives,” Srinivasan said. The effort also connects to the idea of the “dead internet,” a theory that bots and AI agents could increasingly create, read and respond to one another’s content, leaving humans further removed from online conversations. The theory does not mean this has literally happened across the entire internet. It describes the growing feeling that the web contains more artificial material.

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Despite this progress, we know there is still work to do to ensure LinkedIn remains a place where people can find real people and real perspectives.