‘What Matters Are Borders?’… Yeongdong, Geumsan, Muju’s Shared Tourism Draws Attention

Challenging the notion of regional boundaries, the counties of Yeongdong in North Chungcheong Province, Muju in North Jeolla Province, and Geumsan in South Chungcheong Province are demonstrating the power of shared culture and tourism. Despite belonging to different provinces, these neighboring areas are creating synergistic effects through collaborative marketing efforts.

The '3 Counties, 3 Provinces Tourism Council' recently participated in the Korea Travel Expo held in Taipei, Taiwan, from May 22-25. During the event, they jointly promoted their local specialties and tourist attractions, aiming to expand their reach to international tourists. This expo is a specialized event focused on showcasing regional tourism resources to the Taiwanese market.

These three counties have been cooperating through the tourism council since December 2007. Their collaboration includes mutual visits to signature festivals such as the Ginseng Festival (Geumsan), Firefly Festival (Muju), and Wine and Gugak Festivals (Yeongdong). They also promote integrated tourism products that encompass key attractions like ginseng (Geumsan), Deogyusan Mountain and Taekwondo (Muju), and Gugak and wine (Yeongdong), encouraging longer stays for visitors.