What Would We Do Without Each Other? On the People Keeping Romania Moving

Everyday life in a city often feels like a routine path, a series of familiar places visited without much thought to their origins. Cafes, workshops, neighborhood shops, and services are used almost automatically. Yet, behind these daily constants lie beginnings: ideas sparked from nothing, people who dared to try, and communities that offered a chance.

Oana Ilaș, Deputy General Director of Retail Banking at Banca Transilvania, discusses these kinds of beginnings in a report from Cluj. She explains how many projects that now define cities and regions started as local initiatives, seemingly small ideas supported by people who believed in them. The Untold festival is presented as a prime example of a local concept that flourished due to courage, perseverance, and community trust. This success story illustrates that economic and cultural progress often stems from fragile beginnings that can become landmarks when nurtured.

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I know how hard many of them are fighting to stay afloat right now. But sometimes support means something very simple: choosing to buy from them.

Nevenca Doca, Senior Executive Director of Human Resources at Banca Transilvania, shares a personal observation from a local workshop. She describes the patience, attention, and hard work behind each product. Doca emphasizes that supporting these individuals often requires simple, everyday choices, like choosing to buy from them. This seemingly small act of engagement accumulates over time, contributing to something larger than initially perceived.

Sergiu Mircea, Executive Director of Marketing, Communication & Customer Care at Banca Transilvania, further explores the impact of investing in Romania. He points to examples like ISSA Resort, demonstrating how a single business creates an entire ecosystem involving employees, suppliers, collaborators, and dependent businesses. Such local investments generate jobs, create opportunities for other businesses, foster community development, and produce a multiplying effect that extends beyond the project itself. Mircea concludes that Romania's development is driven by individuals who bravely invest their vision and energy, and they deserve support for their endeavors.

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It means that Romania is developing, and the people who have the courage to put their vision and energy into such a business deserve support. Because they are doing this