Why Do Soccer Stars Wear Luxury Fashion to Training?

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This article delves into the emerging trend of football stars embracing high-end fashion, transforming their pre-game routines into a display of luxury brands like Louis Vuitton and Balenciaga. The phenomenon, dubbed "tunnel fits" on social media, highlights a new genre where athletes use their arrival at training as a fashion statement. The piece questions the motivations behind this trend and speculates on its potential presence at the upcoming 2026 World Cup, referencing Bayern star Michael Olise's recent attention-grabbing outfit as a prime example. The article also notes the French national team's arrival at their training center in Clairefontaine, France, on March 23, 2026, in preparation for friendly matches against Brazil and Colombia in the United States, as part of their World Cup 2026 campaign.