Why many influencers are losing brand deals — TikToker Linda Cyril

Azuonye Linda, widely known as Linda Cyril, is navigating a dynamic phase in her life as both a content creator with over two million TikTok followers and a burgeoning entrepreneur. She describes this period as "still very new" but is actively working to find the right balance between her creative endeavors and business ventures, finding the experience rewarding and filled with new lessons.

“

This phase is still very new to me. I’m still trying to juggle being a content creator and a business owner. But I believe, with time, I’ll find the right balance. So far, it’s been good; I have been learning a lot of new lessons, and the experience has been rewarding.

Her entrepreneurial spirit, which she attributes to her father, a school principal who also managed multiple businesses, has led her to expand beyond content creation. Initially drawn to scented candles, Cyril began posting her creation process online, which unexpectedly sparked business interest. This led to her realizing the potential for a venture, which she has since developed.

“

I have always been business-minded, and I got that from my dad. I was raised by him, and although he was a school principal, he was also involved in multiple businesses.

Inspired by her elder sister, who now manages the business, Cyril also ventured into the beauty industry with a hair salon and spa. This move aligns with their shared passion for hair and self-care. The idea was to create a space that integrates various interests, including hair, candles, beauty, and overall well-being, moving beyond mere survival-driven businesses.

“

People started reaching out to ask if I could tutor them or sell the candles, and I realised I could turn it into a business.

Cyril's journey into content creation began as a hobby, primarily creating relationship content with her then-boyfriend. However, a pivotal moment occurred in October 2021 when a video she posted, inspired by Joeboy's song 'Alcohol (Sip)' and a related TikTok challenge, unexpectedly went viral. The video, where she poured wine into her mouth and spat it out due to not being a fan of alcohol, garnered approximately 30 million views. This viral success opened doors to brand collaborations and paid content creation opportunities, marking a significant turning point in her career.

“

The salon idea came from my elder sister, who manages it for me. She has always loved wigs and hairstyling.