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🇲🇽 Mexico /Culture & Society

Wile E. Coyote takes complaint against ACME to Mexico’s consumer protection agency

From El Universal · () Spanish

Translated from Spanish and summarized by DistantNews. Read the original for the full story.

At a glance

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  • Wile E. Coyote appeared at Mexico’s Profeco consumer protection offices to file a complaint against ACME over defective products used in his attempts to catch the Road Runner.
  • A video posted by Mexican distributor Zima Entertainment showed Profeco chief César Iván Escalante responding to the character’s complaint.
  • The visit promotes the film “Coyote vs. Acme,” in which the character pursues legal action against ACME with help from a lawyer played by Will Forte.

Wile E. Coyote finally took his long-running dispute with ACME to Mexico’s consumer protection agency. The Looney Tunes character arrived at Profeco’s offices to file a formal complaint over the defective rockets, traps, and other devices he bought while trying to catch the Road Runner.

A video posted by Mexican film distributor Zima Entertainment showed the coyote being attended by Profeco employees. César Iván Escalante, the agency’s head, personally responded to the character’s complaints. Outside the offices, Coyote held a sign reading, “If Profeco is with me, who can stand against me?” Several people joined his protest.

If Profeco is with me, who can stand against me?

· Wile E. CoyoteThe slogan on the sign he carried during the staged protest outside Profeco’s offices.

“Beyond an opinion, it is a fact. Mr. Coyote is going to file a complaint over a series of defective products, because he knows it is his right and the Federal Consumer Protection Agency defends everyone, including the consumer fauna of the desert,” Escalante Ruiz said.

The stunt promotes “Coyote vs. Acme,” written by James Gunn and directed by Dave Green. The film follows Coyote as he seeks justice after years of failed attempts involving ACME products, hiring lawyer Kevin Avery, played by Will Forte. Lana Condor, Martha Kelly, and John Cena also appear. The film is also scheduled to screen at Mexico City’s Cineteca Nacional and Cineteca Nacional Chapultepec.

Beyond an opinion, it is a fact. Mr. Coyote is going to file a complaint over a series of defective products, because he knows it is his right and the Federal Consumer Protection Agency defends everyone, including the consumer fauna of the desert.

· César Iván Escalante RuizThe Profeco chief described the character’s complaint and the agency’s commitment to consumer rights.
About this summary

Originally published by El Universal in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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