Win is for mom. Nosková's hand froze, but she said: I don't want a small trophy!

The Czech media landscape presents users with distinct choices regarding content access and advertising.

Readers can opt for an ad-free experience by subscribing to iDNES Premium for 199 Czech koruna per month. This subscription grants unlimited access to content across several iDNES platforms, along with digital newspapers and magazines.

Alternatively, users can choose to receive free content by agreeing to targeted advertising. This involves consenting to the use of cookies and other identifiers for personalized ads, tailored to their browsing habits and interests. MAFRA, the publisher, and its 125 advertising partners will use this data to serve relevant advertisements.

Users have the ability to withdraw their consent for targeted advertising at any time. If they do so, they will be prompted to switch to the premium, ad-free service. The platform also allows users to manage consent for other purposes, such as personalized content delivery, without necessarily moving to a paid subscription.

The system processes data based on legitimate interest for certain functions, and users can object to this processing or adjust their privacy settings. The choices made apply to the websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The article outlines various data processing activities, including ad performance measurement, audience understanding through statistics, and service development.