WINNER's Seung-hoon Ventures into E-commerce, Selling Various Products Online
Translated from Korean, summarized and contextualized by DistantNews.
At a glance
- K-pop artist Seung-hoon of WINNER is selling products like seaweed, hand fans, and towels online.
- He has actively promoted the products through social media videos, showcasing their use.
- Seung-hoon previously expressed a desire to build a platform for collaborations between brands and celebrities.
Seung-hoon, a member of the K-pop group WINNER, is drawing attention for his entrepreneurial ventures, selling a variety of products including dried seaweed, hand fans, and towels through an online platform. Recent social media activity shows Seung-hoon engaging directly with his audience, presenting himself as a "selling idol." In videos, he demonstrates the products, such as eating seaweed or using a hand fan, while explaining their features. He has also integrated purchase links into his social media profiles, indicating a serious commitment to his e-commerce efforts. Beyond these items, Seung-hoon has collaborated with a towel brand, further diversifying his product offerings and promotional activities. This business drive aligns with his past statements about aspiring to create a platform that highlights collaborations and the unique tastes of various brands and celebrities. While pursuing these business interests, Seung-hoon continues his career as a singer, recently performing with WINNER at university festivals.
Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.