Wisynco reaffirms commitment to productive sector as BIGGA celebrates 30 years

Beverage manufacturer Wisynco Group Limited has reaffirmed its dedication to fostering local brands, a commitment underscored by the 30th anniversary of its inaugural Jamaican-made soft drink, BIGGA. Launched in 1996, BIGGA marked Wisynco's entry into pioneering local beverages, establishing its reputation for innovation.

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Our track record shows that we know how to build brands. We have proven with BIGGA and other brands that we are not going anywhere.

"Our track record shows that we know how to build brands. We have proven with BIGGA and other brands that we are not going anywhere," said Wisynco chairman William Mahfood. He emphasized the company's strategy of applying the same expertise that grew BIGGA to other brands, including the Jamaican-owned beer, Legend, expressing confidence in their long-term success.

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We are applying the same commitment and expertise that grew BIGGA to grow our other brands, including Legend, a truly Jamaican-owned beer. Our brewed portfolio has brands that Wisynco will stand behind for generations to come.

Mahfood pointed to Wisynco's success with products like BIGGA, WATA, and BOOM as evidence of innovation driving growth. He noted that BIGGA, known for its traditional Jamaican flavors designed to rival international soft drinks, has continuously evolved. The brand's celebration includes a media campaign launching on Independence Day, August 7, a consumer promotion offering over $4 million in cash and prizes, and a community giveback program called BIGGA Change Makers. This initiative will provide three $300,000 grants to community projects focused on education, sports, arts, or youth mentorship.

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We’re confident that our track record in distribution, brand execution and consumer engagement will translate into winning outcomes not just for our business, but for wholesalers, supermarkets, bars and the full value chain.