With its new 'Remix Lab' feature, Deezer pursues differentiation in music

French music streaming platform Deezer is rolling out its new 'Remix Lab' feature, aiming to set itself apart in a crowded market. This innovative tool allows subscribers to remix songs using a variety of sound effects, distinguishing itself by excluding artificial intelligence from the process.

Deezer, which has seen significant growth in paid subscriptions in France, is positioning Remix Lab as a unique offering. The feature, integrated into its Deezer Club for exclusive member benefits, empowers users to reimagine familiar tracks. By providing a suite of audio effects, Deezer enables listeners to creatively alter songs, offering a fresh perspective on their favorite music.

Crucially, Deezer has developed Remix Lab with the prior agreement of artists whose songs are featured. This ensures that creators are properly compensated when their music is used in remixes. This artist-centric approach, combined with the novel remixing functionality, underscores Deezer's strategy to provide differentiated value to its subscribers and foster a more interactive music experience.

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In a few clicks, users can rediscover a song they already know, by applying effects...