World Cup 2026 kicks off: the most expensive, largest, and most impersonal in history

The 2026 World Cup begins as the most expansive and costly tournament to date, expanding to 104 matches spread over 39 days and co-hosted by three nations. This edition marks a new era for FIFA, introducing a broader sponsor base, high ticket prices, and ambitious multi-platform broadcasting plans, all while aiming to break viewership records.

Despite the grand scale, the tournament faces significant questions. Mexico, set to become the first country to host three World Cups, will stage only 13 matches, including those featuring the national team. The opening match at the iconic Azteca Stadium in Mexico City will see the host nation play, with a highly anticipated match between Spain and Uruguay also scheduled for Guadalajara.

Adding to the pre-tournament tension, Mexico City is grappling with logistical and security concerns. A large teachers' march threatens to disrupt the opening ceremony, prompting authorities to deploy thousands of security personnel around the Azteca Stadium. President Claudia Sheinbaum has denounced alleged destabilization plans against the World Cup, while simultaneously overseeing substantial infrastructure investments exceeding $1 billion in the capital for the event, with many projects only recently completed or still unfinished.

On the field, the spotlight is on Lionel Messi, who enters his sixth World Cup in peak form, aiming to defend the title Argentina secured in Qatar four years ago. Alongside Messi, Cristiano Ronaldo's Portugal, Spain, and France are among the favorites. The tournament represents a potential final chapter for the iconic rivalry between Messi and Ronaldo on the World Cup stage.