World Cup Football 24/7 – Activate sports newspaper The Athletic with your HS subscription

Subscribers of Helsingin Sanomat who have a Digi+ subscription now have complimentary access to the full range of content from The New York Times, a benefit that includes the sports publication The Athletic. This offer, available since March, enhances the digital subscription by providing extensive international and specialized content.

The inclusion of The Athletic is particularly relevant for football fans, as it will offer comprehensive coverage of the ongoing FIFA World Cup, being held in the United States, Canada, and Mexico. The Athletic, described as North America's largest and most respected sports website, is deploying 60 journalists to report on the tournament. Its coverage extends beyond football to include American football, baseball, basketball (NBA), and ice hockey (NHL), with a significant focus on the English Premier League for European sports.

The Athletic's detailed reporting, featuring both concise news updates and in-depth features and profiles, complements Helsingin Sanomat's existing offerings. This partnership aims to provide readers with a broader perspective on global sports events and a deeper dive into various athletic disciplines.

This extended access is part of the Digi+ subscription package, which also includes The New York Times' extensive news coverage, cultural content, puzzles, and the Cooking app. The benefit is available to both new and existing consumer subscribers, though it does not apply to corporate or educational institution subscriptions. Subscribers can activate their New York Times access via HS.fi/nytimes.