World Cup opening showed a different reality than social media, says Sheinbaum; criticizes bot usage
Translated from Spanish, summarized and contextualized by DistantNews.
At a glance
- President Claudia Sheinbaum stated the 2026 World Cup opening reflected a unified and joyful Mexico, countering negative perceptions spread online.
- She criticized the use of bots and paid campaigns on social media, arguing they create a false sense of popularity for certain figures.
- She emphasized that genuine connection with the public is essential for accurate governance and understanding the nation's true sentiment.
Mexican President Claudia Sheinbaum asserted that the opening ceremony of the 2026 World Cup presented the world with an image of a happy, united, and peaceful Mexico. She contrasted this reality with the negative perceptions of chaos and ungovernability that she claims some entities attempted to project about the country.
Addressing questions about the presence of political and business figures at the inaugural match and criticisms circulating on social media, Sheinbaum dismissed claims of political persecution. She argued that the actual experience of the World Cup's opening day disproved negative forecasts. "There is no political persecution of anyone. They wanted to show that Mexico was in chaos, that the inauguration could not take place, that there is no governance, that there is violence. But no. The image to the world of Mexico is joy, happiness," she stated.
Sheinbaum highlighted that millions of viewers witnessed a celebration infused with Mexican culture, a festive atmosphere, and support for the national team, which secured a victory in its opening match. The President took the opportunity to critique the influence of social media on public perception, suggesting that online sentiment often diverges from the feelings of the majority of citizens.
In this context, she addressed the circulation of videos showing businessman Ricardo Salinas Pliego arriving at the stadium. Without directly naming him, Sheinbaum criticized public figures who she believes confuse digital activity with genuine popular support. "They pay millions and millions of pesos for there to be robots on social media and they think that is the popularity they have. But it is not like that," she declared. She concluded by stressing the importance of staying close to the people, stating, "When you govern for the people, when the people command, you do not make mistakes."
Originally published by El Universal in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.