World literature collections surge in popularity as classic novels top South Korean bestseller lists

A resurgence in the popularity of classic literature is captivating South Korean readers, with sales in the 'Classic Novels and Literature Collections' category at Kyobo Bookstore jumping nearly 50% in the first half of the year compared to last year. This trend is underscored by the remarkable success of Hermann Hesse's 'Siddhartha,' which has held the top spot on the bookstore's overall bestseller list for two weeks straight.

The sustained presence of a classic work at the pinnacle of bestseller charts is a rare occurrence, signaling a broader shift in reader preferences. This renewed interest in timeless stories is fueling a boom in world literature collections from various publishers. Minumsa recently celebrated a milestone, releasing its 500th title in its world literature series, becoming the first Korean publisher to do so.

Other major publishers are also expanding their offerings. Munhakdongne's 'Daesan World Literature Series' has surpassed 200 titles, while Eulyu Publishing House has also crossed the 150-title mark. Open Books is preparing to launch its 300th title next month. Industry observers attribute this revival to evolving reader demographics and a growing cultural appreciation for literature, sometimes termed 'Text Hip,' which elevates reading as a stylish pursuit.