Yogyakarta Deputy Mayor: Halal Industry is a Universal Lifestyle, Not Just Products

Yogyakarta's Deputy Mayor Wawan Harmawan declared that the concept of the halal industry has transformed into a universal lifestyle, extending beyond products for Muslims to encompass values of cleanliness, health, and quality of life applicable to everyone. He emphasized that the potential for the halal industry in Yogyakarta is significant.

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Halal is cleanliness, halal is healthy, and halal is lifestyle. The potential for the halal industry in Yogyakarta is huge.

The city government hopes to foster synergy among all stakeholders to organize the largest Halal Expo in Yogyakarta in 2027. This event is envisioned as a comprehensive, one-stop service for the entire halal ecosystem. Furthermore, the government aims to develop the halal sector as a key component of Yogyakarta's tourism appeal, simultaneously supporting the health sector, creative economy, and community empowerment. "For industry players and the Halal Product Assurance Agency (BPJPH), continue to share knowledge, experience, and innovation to strengthen the national halal ecosystem," Wawan urged.

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For industry players and the Halal Product Assurance Agency (BPJPH), continue to share knowledge, experience, and innovation to strengthen the national halal ecosystem.

The Shafiyah Expo 2026, held from June 19-21, aimed to bolster the role of Micro, Small, and Medium Enterprises (MSMEs) and the Islamic economy in Yogyakarta, a city known for education, tourism, and creativity. "This event is very complete because it not only presents studies but also diverse halal products. We are optimistic that this year's event will be more crowded than last year, especially with the support of various parties including the banking sector," said expo manager Imam Hidayat. A total of 129 tenants participated, showcasing products and services ranging from culinary and fashion to philanthropy, hobbies, and Islamic financial services.

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This event is very complete because it not only presents studies but also diverse halal products. We are optimistic that this year's event will be more crowded than last year, especially with the support of various parties including the banking sector.