Young Poles hesitant to use AI for online shopping, study finds

Despite the growing buzz around artificial intelligence, its regular use among young Polish consumers for online shopping remains limited. A recent study by UCE Research and Shopfully Poland reveals that only 12.2% of Poles aged 18-35 use AI tools consistently during their purchasing decisions. An additional 24.7% use AI occasionally, while 28.6% use it rarely.

Robert Biegaj, an expert from Shopfully Poland, noted that over 65% of young Poles using AI for shopping signifies a move towards mainstream adoption, especially among younger demographics who readily embrace digital innovations. However, he cautioned that this doesn't equate to full-scale, regular use across all stages of the buying process. The current phase appears to be transitional, characterized by experimentation rather than established habit.

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Over 65% of young Poles declaring the use of AI in purchasing decisions is a very clear signal that the technology has ceased to be a niche solution for new technology enthusiasts.

The study suggests AI currently functions more as a "supporting tool" than a daily decision-making assistant for shoppers. The largest user group consists of occasional users, indicating experimental usage, a lack of complete trust, or a perceived limited need for AI in certain purchases. This cautious approach is mirrored in the business sector, where despite talk of an AI boom, actual implementation in Poland remains marginal.

Businesses are hesitant due to potential risks and a lack of "implementation capacity." Among consumers who do not use AI for shopping (35% of respondents), 23% have no intention of starting. However, approximately 7% plan to adopt AI tools, suggesting a potential shift. Marcin Gruszka, spokesperson for Allegro, a major e-commerce platform, anticipates that the percentage and frequency of AI use will increase as the technology develops. He noted growing interest in their AI Assistant within the app and browsers, indicating a gradual acceptance and integration of AI into the online shopping experience.

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Users and the market are still learning to use AI, but without a doubt, this percentage and frequency of use will grow as new technologies become more widespread and developed.