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Your favorite idol recommends a spot? Travel with your artist's voice
🇰🇷 South Korea /Culture & Society

Your favorite idol recommends a spot? Travel with your artist's voice

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

In-depth Sources not specified New plan
  • South Korea's tourism board is offering a new exhibition where K-pop artists and actors act as audio guides.
  • Visitors can explore domestic tourist spots and Korean culture through the voices of celebrities like N.Flying and P1Harmony.
  • The 'K-TRIP LOUNGE' exhibition aims to promote Korean tourism and culture in an engaging, interactive format.

South Korea's tourism is getting a star-powered upgrade with a new exhibition that transforms beloved K-pop artists and actors into audio guides. The Korea Tourism Organization (KTO) is behind the innovative 'K-TRIP LOUNGE' experience, designed to immerse visitors in domestic tourist destinations and Korean culture.

Participants, including popular groups like N.Flying and P1Harmony, along with actors Yoon Jong-seok, Lee Min-ki, and Lee Ju-seung, lend their voices to guide visitors. This unique approach allows travelers to discover new places and cultural insights through the familiar and engaging tones of their favorite celebrities.

The exhibition offers an interactive way to explore Korea, moving beyond traditional guidebooks. By leveraging the global appeal of Hallyu (the Korean Wave), the KTO aims to attract more international and domestic tourists to explore the country's rich heritage and diverse attractions.

The 'K-TRIP LOUNGE' showcases how the entertainment industry can be integrated with tourism promotion, creating a novel and memorable experience for visitors. It highlights the growing trend of personalized and celebrity-endorsed travel content.

DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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