Yucatán anticipates up to 70% hotel occupancy this summer, expects to beat 2025 numbers

Yucatán's tourism industry is poised for a robust summer, with officials forecasting hotel occupancy rates between 60% and 70% for July and August. This projection suggests a stronger performance compared to the previous year's summer season, which did not fully meet expectations.

Darío Flota Ocampo, head of the Secretariat of Tourism Promotion (Sefotur), noted that hotel reservations are progressing steadily. He attributed the gradual booking pace partly to the ongoing World Cup, which is extending beyond two weeks into July. Nevertheless, Flota Ocampo anticipates a better overall performance than last summer, with national visitor arrivals expected to be staggered as the school year concludes across different Mexican states.

To capitalize on the increased global attention from the World Cup, Sefotur has ramped up its promotional efforts in key markets like Mexico City, Guadalajara, and Monterrey since last month. These campaigns aim to attract more tourists to the state, complementing the consistent flow of air arrivals. The strategy seeks to leverage the international exposure of the sporting event to boost tourism in Yucatán.

“

With these actions, we seek to take advantage of the international exposure of the sporting event to attract more tourists to the state, in addition to the constant number of visitors arriving by air.