Yuhan Health & Living Holds Pre-Launch Event for Deer Antler Extract 'HENKIV®'
Translated from Korean, summarized and contextualized by DistantNews.
TLDR
- Yuhan Health & Living held a pre-launch event for its deer antler extract product, HENKIV®, in Seoul.
- The event aimed to strengthen brand fandom by communicating with VIP customers and sharing the product's 10-year development history and scientific background.
- Yuhan Health & Living plans to officially launch HENKIV® immune products in June and expand premium marketing efforts.
Yuhan Health & Living has successfully hosted a pre-launch event for its innovative deer antler extract, HENKIV®.
The dedication shown by the Yuhan Health & Living team over the past 10 years will be a sustainable success story for both New Zealand farmers and Korean consumers.
This event, held in Seoul, brought together New Origin VIP customers, the New Zealand Ambassador to Korea, representatives from Deer Industry New Zealand (DINZ), and academic experts. It served as a platform to share the brand's commitment and decade-long development journey behind HENKIV®, which has received official recognition from the Ministry of Food and Drug Safety for its immune-boosting properties.
Rhys Griffiths, CEO of DINZ, praised Yuhan Health & Living's dedication, stating it represents a sustainable success story for both New Zealand farmers and Korean consumers. Yuhan Health & Living CEO Son Jeong-soo emphasized that the event marks the culmination of a 10-year pursuit of scientifically proven deer antler functionality, expressing gratitude to the VIP customers for celebrating HENKIV®'s debut.
Today is an occasion to declare the great fruition of running towards the single goal of 'scientifically proven functional deer antler' for the past 10 years.
This initiative underscores Yuhan Health & Living's strategy to deepen engagement with its premium customer base. The upcoming official launch of the HENKIV®-based product, 'HENKIV Immune,' in June signifies the company's commitment to establishing a new standard in premium lifestyles through its unwavering focus on quality and scientific validation. The company's dedication to transparency and scientific rigor in developing HENKIV® resonates deeply with consumers seeking high-quality, health-focused products.
HENKIV®, which contains Yuhan's honest belief of not compromising on quality, will surely become a new standard for the premium lifestyle that customers will enjoy.
Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.