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Yuhan Health & Living Holds Pre-Launch Event for Deer Antler Extract 'HENKIV®'

Yuhan Health & Living Holds Pre-Launch Event for Deer Antler Extract 'HENKIV®'

From Dong-A Ilbo · (13h ago) Korean Positive tone

Translated from Korean, summarized and contextualized by DistantNews.

TLDR

  • Yuhan Health & Living held a pre-launch event for its deer antler extract product, HENKIV®, in Seoul.
  • The event aimed to strengthen brand fandom by communicating with VIP customers and sharing the product's 10-year development history and scientific background.
  • Yuhan Health & Living plans to officially launch HENKIV® immune products in June and expand premium marketing efforts.

Yuhan Health & Living has successfully hosted a pre-launch event for its innovative deer antler extract, HENKIV®.

The dedication shown by the Yuhan Health & Living team over the past 10 years will be a sustainable success story for both New Zealand farmers and Korean consumers.

— Rhys GriffithsDINZ CEO Rhys Griffiths commented on the partnership and Yuhan Health & Living's commitment.

This event, held in Seoul, brought together New Origin VIP customers, the New Zealand Ambassador to Korea, representatives from Deer Industry New Zealand (DINZ), and academic experts. It served as a platform to share the brand's commitment and decade-long development journey behind HENKIV®, which has received official recognition from the Ministry of Food and Drug Safety for its immune-boosting properties.

Rhys Griffiths, CEO of DINZ, praised Yuhan Health & Living's dedication, stating it represents a sustainable success story for both New Zealand farmers and Korean consumers. Yuhan Health & Living CEO Son Jeong-soo emphasized that the event marks the culmination of a 10-year pursuit of scientifically proven deer antler functionality, expressing gratitude to the VIP customers for celebrating HENKIV®'s debut.

Today is an occasion to declare the great fruition of running towards the single goal of 'scientifically proven functional deer antler' for the past 10 years.

— Son Jeong-sooYuhan Health & Living CEO Son Jeong-soo opened the event, reflecting on the product's development.

This initiative underscores Yuhan Health & Living's strategy to deepen engagement with its premium customer base. The upcoming official launch of the HENKIV®-based product, 'HENKIV Immune,' in June signifies the company's commitment to establishing a new standard in premium lifestyles through its unwavering focus on quality and scientific validation. The company's dedication to transparency and scientific rigor in developing HENKIV® resonates deeply with consumers seeking high-quality, health-focused products.

HENKIV®, which contains Yuhan's honest belief of not compromising on quality, will surely become a new standard for the premium lifestyle that customers will enjoy.

— Son Jeong-sooYuhan Health & Living CEO Son Jeong-soo expressed confidence in the product's market positioning.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.