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🇵🇱 Poland /Economy & Trade

Żabka is changing its flagship product, ending Żappka points for customers

From Rzeczpospolita · () Polish

Translated from Polish and summarized by DistantNews. Read the original for the full story.

At a glance

News Sources not specified New plan
  • Żabka plans to launch a new version of its Żappka loyalty program in November.
  • The current system of simply collecting points for purchases will end, replaced by personalized rewards and gamification mechanisms.
  • The company will inform users about the changes on Friday at 4 p.m., while the fate and key deadlines for existing points remain part of the transition.

Żabka is preparing a major overhaul of one of Poland’s most popular loyalty programs. From November, users of the Żappka app will no longer collect points for purchases in the same straightforward way.

The new program will use gamification and other ways of earning rewards. Żabka says those mechanisms will be tailored to individual users, changing how the shopping app determines and delivers benefits.

Some familiar features of the app will remain, but the article says the transition will also address what happens to points already accumulated by customers and the key dates for existing users. Żabka is due to inform users about the changes on Friday at 4 p.m.

About this summary

Originally published by Rzeczpospolita in Polish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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