Zagrebačka županija: The Green Heart of Croatia Offers a Different Rhythm
Translated from Croatian, summarized and contextualized by DistantNews.
At a glance
News
Sources not specified
Context piece
- Zagrebačka županija, near Zagreb, promotes itself as the "Green Heart of Continental Croatia" with a focus on sustainability and unique attractions.
- The region highlights its natural sites like Naftalan spa and Žumberak-Samoborsko gorje Nature Park, alongside its wine roads, differentiating itself as a distinct experience from the capital.
- Tourism in the region is shifting towards year-round active and health tourism, with investments in new accommodations and a national football camp planned.
Zagrebačka županija, a region bordering Croatia's capital, is cultivating a distinct identity as the "Green Heart of Continental Croatia." The focus is on sustainability, with the region holding Green Destinations awards and adhering to climate action declarations in tourism. This approach aims to offer a different pace of life just a short drive from Zagreb.
We are not an alternative to Zagreb. We are its second rhythm.
The region boasts unique attractions, including the Naftalan natural spa in Ivanić-Grad, Europe's only such facility, and the expansive Žumberak-Samoborsko gorje Nature Park. Three distinct wine roads, Plešivička, Zelinska, and Samoborska, converge in the area, offering a concentrated wine tourism experience not found elsewhere in continental Croatia.
Tourism offerings are evolving beyond simple weekend trips. Visitors now seek value, inquiring about the origin of food and wine, and are willing to pay for authentic experiences. The region emphasizes its "Local Host" program, with 41 ambassadors guiding visitors and sharing local stories. This personal touch is seen as key to memorable experiences.
The weekend trip has not disappeared, but it is no longer the reason for the visit, but the consequence.
Investments are underway to enhance the tourism infrastructure. Naftalan is undergoing a multi-million euro expansion to add new accommodations and wellness facilities. Additionally, a large national football camp is being built near Velika Gorica, a 15 million euro project expected to boost year-round sports tourism and significantly impact the region's profile.
We have 41 hosts of the 'Your Host' designation, or Local Host, and that is 41 ambassadors of the destination.
DistantNews Editorial
Originally published by Večernji List in Croatian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.
More Stories
From Our Blog
What Gets Lost (and Found) When News Is Translated
The Critical Role of Diaspora Media in Global News
What Travellers Should Know About Countries with Restricted Press
A Digital Nomad's Guide to Following Local News
How the Same Story Looks Different in Different Countries
