Zonaprop Director: 45% of Property Searches Are Now for Purchases

Argentina's real estate market is showing signs of recovery, with purchase intentions significantly increasing. Leandro Molina, CEO of Zonaprop, stated that searches for properties to buy now represent 45% of activity, a notable rise from the 2020-2024 average of 29%. This surge indicates a market normalization, with nearly half of the platform's audience actively looking to purchase.

The stability in property prices is a key driver for this renewed buyer confidence. In Buenos Aires, prices have seen only a marginal monthly increase of 0.1%, translating to a 1.9% rise over the past year. This price predictability, coupled with a stable exchange rate, is encouraging Argentines to make purchasing decisions. The demand is concentrated on apartments, with 66% of searches focusing on this typology, particularly two- and three-room units.

Approximately 66% of buyers are looking for properties under $175,000, highlighting the need for mortgage financing. While only 11% of transactions currently use mortgage credit, down from 20% a year ago, Zonaprop has partnered with BBVA to offer promotional mortgage rates as low as 7.5%, compared to the market average of 9.5%. This increased competition in mortgage lending is expected to further stimulate the market.

Looking ahead, Zonaprop anticipates a strong second half of the year for the real estate ecosystem, driven by market predictability and improved credit conditions. The supply side also shows positive momentum, with a 12% increase in new property listings since February. This rise in available properties suggests that more people are ready to make a move, indicating a dynamic and recovering market.