2026 President's Cup Economic Turnover Hits Rp1.5 Billion from UMKM Sales

The 2026 President's Cup football tournament generated Rp1.5 billion in economic turnover from sales by Micro, Small, and Medium Enterprises (UMKM). This figure, announced by Organizing Committee Chairman Tsamara Amany, marks a significant 27% increase from the previous year's tournament and is expected to rise before the final matches.

The tournament, which includes matches for third place and the final on August 5th, has prioritized delivering economic benefits to the surrounding community. Amany stated that the goal is to positively impact the economy, alongside competition, security, and cleanliness.

Despite the final matches being held without spectators, organizers maintained UMKM presence. While the number of UMKM tenants decreased to 25 at the semifinal stage compared to earlier rounds, the economic impact was sustained by event staff purchasing food from these vendors. The committee also encouraged supporters to hold watch parties in their respective areas to maintain engagement.

Amany emphasized that the absence of a live audience would not diminish the excitement of the games, assuring neutrality from the organizing committee while encouraging everyone to enjoy the matches.