23 Years Later, a Sea Encounter: Hyundai Motor Group's 'Meaningful Journey' with a Family Facing Mobility Challenges

Hyundai Motor Group has facilitated a meaningful journey for Kim On-yu and her family, offering a seaside experience that marks a significant milestone for Kim, who has relied on respiratory support for 23 years. The initiative, linked with Kia's "Green Journey" social contribution program, allowed Kim to travel and experience the ocean for the first time in over two decades.

The campaign features Kia's PV5 WAV (Wheelchair Accessible Vehicle) based technology in a video titled "The Moving Room." This video illustrates how Purpose-Built Vehicles (PBVs) can integrate familiar living spaces with essential medical infrastructure, thereby expanding the daily lives of individuals with mobility limitations. Kim's expressed wish, "I wish this room could move," inspired the concept, highlighting the potential of PBV technology to bring independence and new experiences to those who are often confined.

The "The Moving Room" video has resonated deeply with viewers, who have expressed empathy and offered strong support for the human-centric value of technology. The response has extended beyond mere emotional connection, sparking a wave of practical suggestions for the future application of PBV technology. Over 60% of the comments included ideas for PBV utilization, with healthcare and caregiving services, such as mobile clinics, topping the list at 34.3%.

Hyundai Motor Group plans to share these public suggestions with relevant business divisions to inform future user-centered service planning and social value creation. The group reiterated its commitment to continuously creating an environment where everyone can move freely without restrictions, leveraging its diverse mobility platforms. Additionally, as part of a viewer engagement pledge, Kim On-yu received additional travel vouchers.

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I wish this room could move.