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30 years in business, I'm still relevant – Ira
🇲🇾 Malaysia /Culture & Society

30 years in business, I'm still relevant – Ira

From Utusan Malaysia · () Malay

Translated from Malay, summarized and contextualized by DistantNews.

At a glance

In-depth Sources not specified Context piece
  • Datin Ira Ghani, 49, has spent nearly 30 years mentoring over 100,000 individuals and entrepreneurs, particularly women.
  • She focuses on close, personal training and guidance rather than direct business competition, sharing her knowledge in areas like mindset change and personal branding.
  • Ira has received multiple awards and serves as a mentor for Majlis Amanah Rakyat (Mara) and a consultant for government agencies, aiming to foster more entrepreneurial talent.

Datin Ira Ghani, 49, has dedicated nearly three decades to empowering entrepreneurs, particularly women, through her business Aura Seri and Aura Genius. Since 2000, she has mentored over 100,000 individuals, starting with a small class and growing her reach significantly.

Society might think I've 'disappeared' from the business radar, but I'm actually focused on training and guiding entrepreneurs more closely.

— Ira GhaniIra Ghani explains her continued dedication to entrepreneurship training.

Contrary to any perception of fading from the business scene, Ira has been actively engaged in training and guiding entrepreneurs. She emphasizes that her intention has never been to compete but to share the knowledge and advantages she has gained over her nearly 30-year career.

Since the beginning of my business career, my intention was not to compete with anyone, but to utilize the knowledge and advantages I have to share with others.

— Ira GhaniIra Ghani clarifies her motivations for mentoring.

Her contributions have earned her accolades such as the W.I.S.H Women of Influence Award 2026 and the Anugerah Usahawan Madani 2025. She also acts as a mentor for Majlis Amanah Rakyat (Mara) and a consultant for agencies like Amanah Ikhtiar Malaysia (AIM) and Perbadanan Ekonomi Digital Malaysia (MDEC). Her expertise covers mindset transformation, aura empowerment, personal branding, and developing a millionaire mindset.

Among my protégés are founders and owners of businesses who already have experience in their respective fields, yet they still come to seek advice and guidance to further develop their potential and businesses.

— Ira GhaniIra Ghani describes the caliber of individuals seeking her mentorship.

Recently appointed as an ambassador for Universiti Malaya-Wales, Ira aims to cultivate more entrepreneurial talent, especially among women. Her mentoring extends beyond general classes to personalized sessions. She also established the Komuniti Wanita DIG, a corporate social responsibility initiative offering free motivation, inspiration, and entrepreneurship training to women in need, including those from B40, single mothers, and asnaf groups.

At the same time, I also established the Komuniti Wanita DIG, which focuses on the development and empowerment of women, especially the B40 group, single mothers, and asnaf through motivation, inspiration, and entrepreneurship.

— Ira GhaniIra Ghani introduces her CSR initiative for women.
DistantNews Editorial

Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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