DistantNews
Support us
🇹🇼 Taiwan /Economy & Trade

34-Year-Old Woman Earns Over $3.5 Million Annually Through LinkedIn Ghostwriting Side Business

From Liberty Times · () Chinese

Translated from Chinese, summarized and contextualized by DistantNews.

At a glance

In-depth Named sources Context piece
  • A 34-year-old marketing manager built a successful side business ghostwriting LinkedIn content, earning over $110,000 annually.
  • Starting with less than $50, she leveraged her marketing expertise to help executives enhance their professional online presence.
  • She advises aspiring entrepreneurs to value their professional services and increase prices as their experience grows.

Brandi Dunham, a 34-year-old marketing manager, has achieved remarkable financial success with a side business focused on ghostwriting LinkedIn content. Starting with an initial investment of less than $50, Dunham now earns between $9,000 and $12,000 per month from this venture, translating to an additional annual income exceeding $110,000 on top of her full-time job.

Dunham, based in Las Vegas, observed a gap in the market: many senior executives, despite possessing valuable experience, lacked the time to actively manage their LinkedIn profiles. Recognizing this need, she began offering her ghostwriting services. Her first client paid $300 per month, leading to three new business inquiries through the enhanced LinkedIn posts, which solidified Dunham's belief in the demand for such services.

This job is half writer, and half psychologist.

— Brandi DunhamDescribing the dual nature of her ghostwriting work, which requires understanding client psychology.

Her startup costs were minimal, primarily involving a $29.99 monthly subscription for LinkedIn Premium and about $15 for Canva to create service brochures. Dunham strategically targeted 20 executives in familiar fields like real estate, marketing, and professional services. She offered free trial posts, quickly securing two paying clients within two weeks.

Many freelancers' biggest problem is charging too little.

— Brandi DunhamSharing her insight on pricing strategies for service-based businesses.

As her expertise grew, Dunham adjusted her pricing, now charging clients between $1,200 and $2,500 per month for services that include LinkedIn posts, articles, and newsletters. She currently manages about six regular clients. Dunham emphasizes that her work involves more than just writing; it requires understanding each client's unique thought process and communication style, making the role part writer, part psychologist.

Dunham's key advice for freelancers is to overcome the tendency to undercharge. She encourages entrepreneurs to confidently raise their prices as they gain experience and achieve results, asserting that true confidence is built upon clients' willingness to pay for increased value. She stresses the importance of recognizing and valuing one's professional expertise.

True confidence is not built first, but is established after raising prices and clients are still willing to pay.

— Brandi DunhamAdvising on building confidence through successful price increases.
DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog