66°North opens new store in Copenhagen

Icelandic outdoor brand 66°North has opened its newest store in Copenhagen, Denmark, taking over the space previously occupied by the well-known fashion and lifestyle boutique Storm at Store Regnegade.

The new 160-square-meter store spans two floors. Rasmus Storm, the owner of the former boutique, decided to close his shop after 32 years and sought a suitable successor to maintain the legacy of the retail space. This led to a collaboration with 66°North, resulting in a small joint product line designed by Storm in Iceland with the 66°North design team.

Inspired by Iceland's natural landscapes, the store's interior features a wall resembling lava caves and incorporates Icelandic rocks. The fitting rooms on the lower level are designed to evoke glaciers and ice caves. Additionally, the store uses paint from the Icelandic company Dýpi, which produces paint from calcified algae sourced from Arnarfjörður in the Westfjords.

This Copenhagen opening represents 66°North's third presence in the city, adding to its existing stores in Frederiksberg and at Kastrup Airport. The brand continues to expand its international footprint while highlighting its Icelandic heritage.

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When Rasmus Storm, the owner of Storm, decided to close the store after 32 years in business, he wanted to find the right party who could uphold the standards of this wonderful retail space. A conversation began between us, and it turned out that 66°North took over the premises, and it also led to a good working relationship between us, and a small collaboration line was created which will be sold in the store, designed by Rasmus in Iceland with our design team.